Why it matters for your agency

Ready for your clients to see you as more than a vendor?
Position yourself as the trusted digital advisor who solves real business problems — funding, compliance, and growth.

  1. 1

    Win more deals

    Many proposals are disqualified without VPATs or audits

  2. 2

    Grow your margins

    Accessibility services aren’t an “extra”, they’re compliance deliverables that can increase project value

  3. 3

    Stand out

    Deliver what most agencies can’t: official compliance documents that solve real business problems.

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What to sell & when VPATs (Voluntary Product Accessibility Templates)

A VPAT is a formal Section 508 compliance document that outlines how accessible a digital product is. It is required for U.S. government agencies, federally funded organizations, and service providers to those organizations. Procurement teams often disqualify bids without a VPAT. When completed, it becomes an Accessibility Conformance Report (ACR).

When clients need it:

  • Bidding on government contracts (federal/state/local)
  • Maintaining or renewing funding
  • When a client asks for “proof of accessibility compliance”

Key selling points:

  • Without a VPAT, client proposals won’t make it past procurement
  • It’s proof of compliance that protects funding and opens doors to bigger contracts

Accessibility audits

A line-by-line manual review of code and design against WCAG standards. Conducted by experts using screen readers, keyboard-only navigation, and assistive tech. Audits validate compliance, identify risks, and provide actionable fixes. They’re the foundation for a strong VPAT and prevent costly legal or reputational risks.

When clients need it:

  • Preparing for a VPAT or compliance check
  • Before launching new websites or digital services
  • When a client has in-house dev teams ready to remediate issues

Key selling points:

  • Gives you the roadmap — exactly what to fix and how
  • This is your due diligence that makes your VPAT airtight and procurement-ready
  • Audits let you control the narrative: you show issues have been found and addressed.