The Challenge

Internet Marketing Experience (IME), a web design agency committed to delivering accessible websites, saw a wave of ADA demand letters targeting local businesses. Within just 60 days, two of their clients received legal notices threatening costly lawsuits, despite already taking accessibility measures. 

One of these businesses, a property management company in Illinois, had implemented accessWidget two years earlier based on IME’s recommendation. The situation created a need to not only demonstrate existing accessibility efforts but also to mount a strong legal defense for a quick resolution.

The Solution

Since the client had already installed accessWidget, IME’s founder, John LiCausi, was able to activate the Litigation Support Package immediately. This proactive move transformed a stressful legal situation into coordinated defense strategy that enabled:

  • A swift response plan coordinated with the client’s insurance-provided legal counsel

  • Direct support from accessiBe’s team, acting as a direct line of communication with the client’s attorney

  • Key documentation delivered within 14 days, including accessibility audits and evidence of compliance efforts

  • Relief for John, who was otherwise the target of legal questions

The Result

The outcome was a clear win for both IME and their client:

  • Legal escalation halted: There was no further contact from the accusing attorney

  • Rapid response ensured business continuity: This minimized disruption for both clients and IME

  • accessiBe’s credibility validated: The client’s attorney also used the platform on their own website

  • Enhanced client trust and increased sales confidence: The case strengthened IME’s overall business strategy when pitching compliance solutions

Turning experience into prevention

Following this success, John used the experience to strengthen his agency’s approach. He built a protective framework into new business contracts to help set expectations and manage future legal risk:

  • ADA disclaimers clearly outlining compliance risks

  • Real examples of redacted demand letters to illustrate potential consequences

  • Direct links to accessiBe and relevant support documentation

  • Mandatory digital acknowledgement confirming the client understands the ADA risk if they choose not to move forward with accessiBe

This not only safeguards IME’s clients; it also reinforces the agency’s role as a strategic partner committed to long-term protection.

Why accessiBe?

IME had long advocated for accessiBe’s automated accessibility solution as a critical tool to help protect clients from ADA-related legal risk. This real-world case  confirmed accessiBe’s value as not just a technical tool, but a full support system that empowers agencies to confidently defend their clients and manage legal risk.

Because of accessiBe, we had something to stand on. When legal questions came in, the lawyer stopped calling me and started talking to the experts.”

John LiCausi Founder of Internet Marketing Experience

See how accessiBe helps businesses proactively prepare, respond, and protect their brand.

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