1. 1

    Descriptive alt text for meaningful images

    Alt text helps search engines understand what an image depicts. This is beneficial not only for SEO but also for accessibility, as it provides descriptions for those who use screen readers.

    A display of beauty products arranged on pastel-colored blocks with artistic shadows. The image features a perfume bottle, a skincare jar, and a dropper bottle. Below the image, the text reads "Triple Care" alongside a price indicator with dollar signs ($$$). The image alt text describes the image as "Beauty products on pastel blocks with artistic shadows."
  2. 2

    Add structured data and schema markup

    Implementing structured data and schema markup can enhance your site’s appearance in search results through rich snippets.
    This aids in conveying the context of your pages to search engines, making the content more accessible and informative.

    A browser window mockup displaying an image of lit candles in pastel-colored bowls arranged in a pyramid on a soft gradient background. Overlaid is a floating UI element with an icon of a globe and the text 'Testing live URL' accompanied by a progress bar.
  3. 3

    Use proper heading structures and tags

    Proper use of header tags (H1, H2, H3, etc.) organizes content clearly on your web pages.
    This structure helps both search engines and assistive technologies understand the hierarchy and importance of the information presented.

    A browser window mockup showcasing a styled product display with ceramic vases, bowls, and fresh flowers on a blue background. Text overlay reads 'New summer collection,' with an editing interface highlighting the text as an H1 heading, alongside a dropdown menu displaying options for H1, H2, and H3
  4. 4

    Use descriptive link text

    Using descriptive, meaningful text in your links helps users and search engines understand the destination of the links. Avoid vague text like “click here,” unless contextually relevant.

    A product card displaying a modern pink armchair with a rounded design against a blue background. A heart icon is visible in the top-right corner of the image. Below the image, a button labeled 'SEE PRODUCT' is displayed. To the right, a UI element shows a dropdown labeled 'Link descriptions' with placeholder text lines.
  5. 5

    Ensuring readability

    Simple, clear language helps search engines better interpret your site content. It benefits all users, including those with cognitive disabilities.

    Two contrasting labels demonstrating word simplicity. The first label, on a red background, reads 'Complicated: Pulchritude' with a 'x' icon. The second label, on a white background, reads 'Simple: Beauty' with a checkmark icon.
  6. 6

    Add transcripts to videos

    Including transcripts for video content not only enhances SEO by creating additional indexable text rich in keywords but also makes your content accessible to people who are deaf or hard of hearing.

    A user interface showing a video transcript alongside a video player. The transcript displays timestamps (e.g., 0:04, 0:10, 0:37) with text snippets, and the 0:10 timestamp is highlighted with a red box. On the right, a video player with an abstract thumbnail and a playback slider is visible.
  7. 7

    Make sure your website is responsive

    A mobile-responsive website adjusts seamlessly to different screen sizes, improving the experience for mobile users and affecting SEO rankings, as search engines favor mobile-friendly sites.

    A responsive website design mockup for a brand named 'LightMe' featuring the slogan 'Light up your life' in bold white text on a vibrant gradient background. The desktop view displays three sections: the slogan, a glowing pink table lamp, and a cylindrical glowing light. The mobile view shows the same elements stacked vertically.
  8. 8

    Add ARIA Landmarks

    Using ARIA landmarks helps search engines understand the layout and sections of your website, enhancing contextual understanding and SEO. This practice also improves navigation for users with disabilities by identifying key regions of a page, such as navigation, main content, or footers.

    A website mockup for a swimwear brand named 'Sunsense' divided into labeled sections. The navigation bar (NAV.) includes 'Shop' and 'About' links. The header features the text 'Fresh look with unique swimwear' over an image of colorful swim fabrics hanging. The main content area showcases folded pastel-colored towels, placeholder text, and a price indicator ($$$).
  9. 9

    Add Include title tags

    Title tags specify the title of each webpage. They’re important for both an accessible user experience as well as boosting your ranking on search engine results pages. Make sure your title tags are descriptive and accurate, and that they include relevant keywords.

    A website mockup for 'Moretti' featuring a minimalist interior design image with pastel-colored armchairs, an arched wall, and a small table with decorative items. Overlaid text reads 'interior studio,' framed as an editable title with a UI label '< title >' indicating it as a title element.
  10. 10

    Make sure it’s easy to navigate

    Ensuring an easy-to-follow navigation structure makes it easier for everyone to use your website. It can also improve your SEO rankings by enabling search engines to understand the structure of your website.

    A website navigation menu showing a blurred pastel background. The menu includes 'About us' and 'Products' with a dropdown arrow next to 'Products.' A dropdown menu is expanded, displaying several placeholder items with arrows pointing to the right, suggesting subcategories or links.

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